Strategi Marketing

Strategi Marketing

ada 5 strategi terkait market:

– low cost strategic,

– operation excellence strategic,

– lock in strategic,

– custumer intimation strategic,

– product leadership.


setiap strategi untuk market yg berbeda. kalau harga jadi sensitif, maka yg diterapkan low cost strategic………..


contohnya: bus way di jkt, operation excellence contohnya: taxi blue bird, lock in strategic contohnya: produk otomotif, customer intimation contohnya: hotel bintang 5, product leadership contohnya: microsoft, nokia.

Strategi Marketing


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